''the maximum volume with light feeling''

To be the first choice of the women all over the world for the eye-make-up procuts,

To gain at least one loyal customer in every household by offering products that would make people happy,

To become the best well-known Iranian eye-make-up brand and one of the leader brands in the global cosmetic market as an Iranian brand by announcing the quality of the Iranian cosmetics to the World,

To take place in leadership of global cosmetics market as an eye-make-up brand that directs trends and tendencies.